Retail is changing faster than you think
Retail technology and customer demands are changing but the one thing that remains important is customer experience. Customers now expect personalized experiences based on the data that they provide to the companies. Studies suggest that 48% of shoppers have left a brand’s website and made a purchase from a competitor because of a poorly personalized experience. Also, the customers are turning tech-savvy which has blurred the line between digital and in-store experiences. As now 87% of consumers, compared to 71% in 2017, begin their shopping journey with digital, retailers have no choice but to go digital.
The success factor
Adaptability differentiates a successful retailer from a failed one. Most retailers are dealing with outdated, siloed technology systems that make it difficult to glean meaningful insights from the growing troves of customer and market data. Dynamics 365 lets you leverage behavioral data and put customer experience at the heart of decision-making. For succeeding, you need to elevate your brand by delivering personalized, seamless shopping experiences across physical and digital channels. And CETAS, with Dynamics 365, helps you do just that.
Understanding the needs of retailers
Retailers need to use their stores, technology and data in smart ways. Ensuring seamless omnichannel shopping journeys while also simplifying store operations is the number one priority for the modern retailers. Moreover, the retailers need to build brand loyalty by offering choice and convenience, empower employees with collaboration, streamline sourcing and replenishment, and anticipate customer demands to provide a 360-degree experience to their customers.
An omni-channel platform for the retailers
Manage the complexities of multiple channels, languages, currencies and legal entities as they scale operations globally on Dynamics 365 for Retail, which is a true, end-to-end, omnichannel solution made specifically for retailers. Built on the power and flexibility of the Microsoft Cloud, it enables you to adapt quickly to changing business needs. It brings together disconnected data silos with an integrated platform that can handle the full spectrum of retail operations all in one place – from merchandising to modern point of sale.